This could be February’s best advert. A masterclass in effective, minimalist advertising. Product’s in the picture, visuals are eye catching, fun copy. And by framing their strap line as a mini narrative, the value and suggested use case are implicit. So little is doing so much work here. Excellent work @moju . Boom indeed.
Aargh, it gets worse! @LoveFinance have a whole series of these scenarios in their campaign and they’ve used the *same grinning face* in every one! I can only assume the opportunity to re-use some royalty-free SVG faces was too tempting.
Love Finance – Follow-up Read More »
Huge #facepalm moment on this ad from @LoveFinance The idea is reasonable (if a bit clichéd): compare a load of horrible, commuter experiences with the joy of a timely business loan. Unfortunately they’ve somehow managed to make both things look absolutely blissful. It’s a real WTF moment. Take a look at this one; “riding the
Man these puppets creep me out. @LNER you can make your ad as clever as you like but I’ll never see past the muppet. The spongy skin, the vacant expression… ..it’s the stuff of nightmares. If I fall asleep sitting opposite her, will she offer me a fruit pastille or will she murder me and
It doesn’t really matter what @KFC write on this ad does it. It could be thermodynamic equations. If the stupid people don’t get it, everybody still loves looking at the big crispy piece of chicken. Mmm. Big crispy piece of chicken. No words required, product does the talking. It’s a win win.
Decent copy. Decent layout. The only problem: it’s 2025 and nobody has a fucking clue who David Gandy is anymore. They’ve wheeled this advert out every year for two decades and it’s not passing muster anymore. C’mon @vitabiotics you lucked out with the Tess Daly ones, she’s chemically immortal, but it’s time to cough up
Laugh? Actually I did! For once. So I’ll let @FreeAgent do the gags on this one. As we saw previously in January’s great Panadol misfire, it’s tricky to wrangle humour into ads yet stay on-message. This is a great example of an advert that manages to be funny and deliver at the same time. Sure,
I think this might be the worst advert I’ve ever seen. It’s so monstrously bad that it was all I could do to not physically shred it on sight. My working theory is that the lead creative was pissed after the Christmas party so the intern had to knock it up. But then the intern
How dare you make an advert so good that I can’t slag it off in a witty yet insightful way @OctopusEnergy. This clear, effective ad shows that you don’t need to over-think great advertising. In six words, I know what you’re offering me and why I might want it. Even if that pink octopus is
Nobody will read the details of this advert. There needs to be a compelling reason written in big letters to read all those things written in tiny letters. And “Starting Lineup” is not doing that job – it’s utterly meaningless as a way to draw me in. “Did you hear about that amazing new software
