This all feels a bit “wacky by committee” to be honest, but even if it’s not dazzling me personally, it’s hard to fault as a solid product ad from @monday Big product screenshot: tick. Clear value and strapline: tick. Brandmark: tick. Purple llama: sigh. Awarding the requisite 4 stars but I can’t imagine any creative […]
Christ, where’s my fucking car?! Don’t worry, it’s not magic, apparently it’s @motorway . Colourful, eye-catching, perhaps a little baffling. But I admire its single-minded focus on a single value proposition here, which seems to be the speed of transaction offered by the marketplace. So fast, in fact, you don’t have time to change out
Ano ito? Interesting idea from @nala to engage with potential customers in their own language, in this case Filipino. That said, I’m on the fence over exactly whether this makes it stand out more to English speakers or Filipino speakers? I’d love to see the data if it exists. Anybody speak Filipino? I have a
“Rake me up before you go-go”? who doesn’t love a good pun-down. A new batch of these excellent @taskrabbit ads is welcome news for jaded commuters everywhere. I love the full commitment to the joke here, maxing out the typeface and literally putting the gag front and centre, reinforced by an engaging visual that showcases
Oh you kerrazy gang @oatly ! But it’s a tough sell convincing me that “normal” people prefer your product when every single one of this line-up screams ‘wacky marketing executive’. From left-to-right: Jason (SEO team) with his sketchy qualifications and charity shop suit to distract from his low self-esteem and bad teeth. Amir (finance, visible
Nice relatable ad from @ikea for a place to stash your cycling gear while also saving your marriage. I’d quite like to see a bunch of alternative versions too: can you sell me a nice bedside Malm to discreetly store mum’s “hand-held massage guns”? Can you flog my pale-faced neighbour an ash-veneer ottoman to stash
‘MEDICAL WEIGHT LOSS IS NOT CHEATING’ blusters this ad from @juniper. This is a little like walking into a pub with a bin bag of Nikes shouting “THESE ARE NOT DODGY”. Sure, maybe they’re not, but now we’re all thinking they might be yeah? Especially as the security tags are still on them and all
Ominous sense of doom from @boots here. Maybe I’ve been watching too many horror movies but normally when a character says “another X won’t hurt”, it’s only a matter of time before X has led to a horrific accident. In this case I reckon that old fella’s heading for an aneurism at the bottom of
‘Help Hope take Flight’! Whoa, this is confusing. Is ‘Hope’ the woman in the picture? Is she actually trying to fly a bird? Somebody stop the mad goose before she does herself an injury! Ambiguity aside, I’m still unconvinced that a picture of some distant starlings is going to have the donations for @rspbengland pouring
How do you advertise without a product to sell? That’s the challenge facing @hubbubUK who don’t want to sell you a specific non-dairy milk, just the general sort of concept of non-dairy milk. And it’s well-executed, avoiding the usual pitfalls of a conceptual ad, featuring clear visual and emotional perks of a delicious creamy drink
