What’s the ‘best’ phone network in London? Well, there’s ten pubs in Soho that sell the ‘best’ pies, ten cafes that do the ‘best’ fish and chips and if you shutter your ears to the sound of the microwaves pinging you might even believe it. If Tina Turner can be the ‘best’ without having to […]
Feel like the entire tube is screaming at you to invest right now? You’re not imagining it. For those not in the know, this is what’s known as a ‘seasonal advertising trend’ and correlates with the end of the tax year (April 5th) Don’t worry, all these tedious ads for InvestoApp and WalletFlange will soon
Give us your money! Read More »
My what a big strapline you have Mr @brooks ! Everything else about this advert is fine. Clear product shot, chunky branding, a sense of dynamism. But then there’s this whopping clunky strapline that has about ten words too many in it. Personally I’d have gone with just “running redefined” but any of the three
How much can you save on spa breaks? It’s 60%. What type of breaks have 60% off? Spa breaks. A timely reminder from @spabreaks that it’s not hard to craft an effective advert on a budget. Clear, legible message. Big logo. Happy woman in bubbly bath. Job done. Minus points because the photo’s been taken
Yikes @remitly There are two ways to interpret this cutesy ad that reveals Nani’s ‘secret ingredient’. Either: 1/The ties that bind us go beyond mere food, it’s the deep sense of belonging to a loving family. Or else 2/Your nan’s gone all Sweeny Todd and started baking her body parts into her bread. Joke aside,
Well this is an awks mistake @interflora We don’t say “line” here, we say “queue”, so unless you are literally just targeting tourists, most Londoners will be really confused by this advert. If you don’t have boots on the ground in your target market, check your strap lines with a native speaker.
The Future is You! …as long as you’re a MASSIVE TURTLE. A delightfully odd decision on media from @derbyuni – the rest is pretty sound.
University of Derby Read More »
Whoa, am I in the tube station or the Tate Modern? Going high concept is always a big risk. Is this an engaging triumphant story that will raise brand awareness? Or a bunch of cryptic shite that people won’t bother to read. I have to admit that I’m not the target audience here so I
Now this is just silly @animaljusticeproject . If I was that poor lad tucking into my cheesy garlic bread and then this smug waiter unveiled a live chicken, I wouldn’t be sat back all casual like, there would be proper scenes. And a full refund and dry cleaning allowance. Anyway, the overlaid copy is simple
Animal Justice Project Read More »
Gosh there’s a lot going on here isn’t there @this.uk ? A fake guerilla campaign to look like the ad’s been vandalised. A man staring captivatingly into the middle distance. A joke about irons. And, in the middle of it all, a very very tiny picture of your sausage. I can’t help but feel you
