Author name: tubeadcritic

Constant Contact

Well Helloo There Confusing Pun Advert! Did you know that “Business” is one of the most misspelled words in the English language? Apparently neither do @ConstantContact. Or maybe they do and they somehow thought that this joke would still make sense. The outcome is a dyslexic’s worst nightmare: it could sound out in their head […]

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Zoho ad

Zoho CRM

“Confusing” and “cheap” is what I’m getting from this advert and I assume that’s not what @zohocrm intended. What’s that woman doing with the massive chess piece? Is she moving it, or leaning on it for support while she gets her breath back? How did she end up here, are Zoho running their own Squid

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Panadol ad

Panadol

It’s crushing to see a joke so nearly done right, then spoiled at the last moment by a mis-ordering of list items. This Panadol ad would work so much better if the “silly” feature was at the bottom of the list. Headache? Check. Backache? Check. Standing up the whole journey? Hahahaha. See? Lull them into

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Xero ad

Xero

YES. One clear, readable message, a call to action and product value at the centre of everything. Plus a bonus orange bangle to counteract ‘freaky long arm’ syndrome. This is the way @xero

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Square

Oh please god no, it’s another “describe the features not the value” advert from @square . The target market (restaurant managers) is unlikely to get aroused about things like “software” and “hardware”.  Tell them why they’d want this. Half a point for “payments” which gets us some way there. And what’s with the photo? Maybe the

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