Decent copy. Decent layout. The only problem: it’s 2025 and nobody has a fucking clue who David Gandy is anymore. They’ve wheeled this advert out every year for two decades and it’s not passing muster anymore. C’mon @vitabiotics you lucked out with the Tess Daly ones, she’s chemically immortal, but it’s time to cough up […]
Laugh? Actually I did! For once. So I’ll let @FreeAgent do the gags on this one. As we saw previously in January’s great Panadol misfire, it’s tricky to wrangle humour into ads yet stay on-message. This is a great example of an advert that manages to be funny and deliver at the same time. Sure,
I think this might be the worst advert I’ve ever seen. It’s so monstrously bad that it was all I could do to not physically shred it on sight. My working theory is that the lead creative was pissed after the Christmas party so the intern had to knock it up. But then the intern
How dare you make an advert so good that I can’t slag it off in a witty yet insightful way @OctopusEnergy. This clear, effective ad shows that you don’t need to over-think great advertising. In six words, I know what you’re offering me and why I might want it. Even if that pink octopus is
Nobody will read the details of this advert. There needs to be a compelling reason written in big letters to read all those things written in tiny letters. And “Starting Lineup” is not doing that job – it’s utterly meaningless as a way to draw me in. “Did you hear about that amazing new software
Well Helloo There Confusing Pun Advert! Did you know that “Business” is one of the most misspelled words in the English language? Apparently neither do @ConstantContact. Or maybe they do and they somehow thought that this joke would still make sense. The outcome is a dyslexic’s worst nightmare: it could sound out in their head
“Confusing” and “cheap” is what I’m getting from this advert and I assume that’s not what @zohocrm intended. What’s that woman doing with the massive chess piece? Is she moving it, or leaning on it for support while she gets her breath back? How did she end up here, are Zoho running their own Squid
It’s crushing to see a joke so nearly done right, then spoiled at the last moment by a mis-ordering of list items. This Panadol ad would work so much better if the “silly” feature was at the bottom of the list. Headache? Check. Backache? Check. Standing up the whole journey? Hahahaha. See? Lull them into
YES. One clear, readable message, a call to action and product value at the centre of everything. Plus a bonus orange bangle to counteract ‘freaky long arm’ syndrome. This is the way @xero
Oh please god no, it’s another “describe the features not the value” advert from @square . The target market (restaurant managers) is unlikely to get aroused about things like “software” and “hardware”. Tell them why they’d want this. Half a point for “payments” which gets us some way there. And what’s with the photo? Maybe the
