Some time ago, I featured an ad for Panadol where they’d constructed their joke all wrong and, well, basically let themselves down from a gag-writing perspective. “Hold my beer” says @SolpaOne. And, to be fair, it’s a better attempt all-round. Not exactly laugh-out-loud, but I smiled, the value prop was clear and up-front, and the product shot and logo are clear and obvious. There’s hope for that Christmas cracker writing gig yet, lads.
Follow tubeadcritic to get new reviews in your social feed