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Randox health ad photo

Randox Health

I think this might be the worst advert I’ve ever seen. It’s so monstrously bad that it was all I could do to not physically shred it on sight. My working theory is that the lead creative was pissed after the Christmas party so the intern had to knock it up. But then the intern […]

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Octopus Energy

How dare you make an advert so good that I can’t slag it off in a witty yet insightful way @OctopusEnergy. This clear, effective ad shows that you don’t need to over-think great advertising. In six words, I know what you’re offering me and why I might want it. Even if that pink octopus is

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MyGuava Business

Nobody will read the details of this advert. There needs to be a compelling reason written in big letters to read all those things written in tiny letters. And “Starting Lineup” is not doing that job – it’s utterly meaningless as a way to draw me in. “Did you hear about that amazing new software

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Constant Contact

Well Helloo There Confusing Pun Advert! Did you know that “Business” is one of the most misspelled words in the English language? Apparently neither do @ConstantContact. Or maybe they do and they somehow thought that this joke would still make sense. The outcome is a dyslexic’s worst nightmare: it could sound out in their head

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Zoho ad

Zoho CRM

“Confusing” and “cheap” is what I’m getting from this advert and I assume that’s not what @zohocrm intended. What’s that woman doing with the massive chess piece? Is she moving it, or leaning on it for support while she gets her breath back? How did she end up here, are Zoho running their own Squid

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Panadol ad

Panadol

It’s crushing to see a joke so nearly done right, then spoiled at the last moment by a mis-ordering of list items. This Panadol ad would work so much better if the “silly” feature was at the bottom of the list. Headache? Check. Backache? Check. Standing up the whole journey? Hahahaha. See? Lull them into

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Xero ad

Xero

YES. One clear, readable message, a call to action and product value at the centre of everything. Plus a bonus orange bangle to counteract ‘freaky long arm’ syndrome. This is the way @xero

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Square

Oh please god no, it’s another “describe the features not the value” advert from @square . The target market (restaurant managers) is unlikely to get aroused about things like “software” and “hardware”.  Tell them why they’d want this. Half a point for “payments” which gets us some way there. And what’s with the photo? Maybe the

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