Ads

The Future is You! …as long as you’re a MASSIVE TURTLE. A delightfully odd decision on media from @derbyuni – the rest is pretty sound.

Whoa, am I in the tube station or the Tate Modern? Going high concept is always a big risk. Is this an engaging triumphant story that will raise brand awareness? Or a bunch of cryptic shite that people won’t bother to read. I have to admit that I’m not the target audience here so I

Now this is just silly @animaljusticeproject . If I was that poor lad tucking into my cheesy garlic bread and then this smug waiter unveiled a live chicken, I wouldn’t be sat back all casual like, there would be proper scenes. And a full refund and dry cleaning allowance. Anyway, the overlaid copy is simple

Gosh there’s a lot going on here isn’t there @this.uk ? A fake guerilla campaign to look like the ad’s been vandalised. A man staring captivatingly into the middle distance.  A joke about irons. And, in the middle of it all, a very very tiny picture of your sausage. I can’t help but feel you

This could be February’s best advert. A masterclass in effective, minimalist advertising. Product’s in the picture, visuals are eye catching, fun copy. And by framing their strap line as a mini narrative, the value and suggested use case are implicit. So little is doing so much work here. Excellent work @moju . Boom indeed.

Huge #facepalm moment on this ad from @LoveFinance The idea is reasonable (if a bit clichéd): compare a load of horrible, commuter experiences with the joy of a timely business loan. Unfortunately they’ve somehow managed to make both things look absolutely blissful. It’s a real WTF moment. Take a look at this one; “riding the

Man these puppets creep me out. @LNER you can make your ad as clever as you like but I’ll never see past the muppet. The spongy skin, the vacant expression… ..it’s the stuff of nightmares. If I fall asleep sitting opposite her, will she offer me a fruit pastille or will she murder me and

It doesn’t really matter what @KFC write on this ad does it. It could be thermodynamic equations. If the stupid people don’t get it, everybody still loves looking at the big crispy piece of chicken. Mmm. Big crispy piece of chicken. No words required, product does the talking. It’s a win win.

Decent copy. Decent layout. The only problem: it’s 2025 and nobody has a fucking clue who David Gandy is anymore. They’ve wheeled this advert out every year for two decades and it’s not passing muster anymore. C’mon @vitabiotics you lucked out with the Tess Daly ones, she’s chemically immortal, but it’s time to cough up

Laugh? Actually I did! For once. So I’ll let @FreeAgent do the gags on this one. As we saw previously in January’s great Panadol misfire, it’s tricky to wrangle humour into ads yet stay on-message. This is a great example of an advert that manages to be funny and deliver at the same time. Sure,