‘MEDICAL WEIGHT LOSS IS NOT CHEATING’ blusters this ad from @juniper. This is a little like walking into a pub with a bin bag of Nikes shouting “THESE ARE NOT DODGY”. Sure, maybe they’re not, but now we’re all thinking they might be yeah? Especially as the security tags are still on them and all […]
Ominous sense of doom from @boots here. Maybe I’ve been watching too many horror movies but normally when a character says “another X won’t hurt”, it’s only a matter of time before X has led to a horrific accident. In this case I reckon that old fella’s heading for an aneurism at the bottom of
‘Help Hope take Flight’! Whoa, this is confusing. Is ‘Hope’ the woman in the picture? Is she actually trying to fly a bird? Somebody stop the mad goose before she does herself an injury! Ambiguity aside, I’m still unconvinced that a picture of some distant starlings is going to have the donations for @rspbengland pouring
How do you advertise without a product to sell? That’s the challenge facing @hubbubUK who don’t want to sell you a specific non-dairy milk, just the general sort of concept of non-dairy milk. And it’s well-executed, avoiding the usual pitfalls of a conceptual ad, featuring clear visual and emotional perks of a delicious creamy drink
What’s the ‘best’ phone network in London? Well, there’s ten pubs in Soho that sell the ‘best’ pies, ten cafes that do the ‘best’ fish and chips and if you shutter your ears to the sound of the microwaves pinging you might even believe it. If Tina Turner can be the ‘best’ without having to
My what a big strapline you have Mr @brooks ! Everything else about this advert is fine. Clear product shot, chunky branding, a sense of dynamism. But then there’s this whopping clunky strapline that has about ten words too many in it. Personally I’d have gone with just “running redefined” but any of the three
How much can you save on spa breaks? It’s 60%. What type of breaks have 60% off? Spa breaks. A timely reminder from @spabreaks that it’s not hard to craft an effective advert on a budget. Clear, legible message. Big logo. Happy woman in bubbly bath. Job done. Minus points because the photo’s been taken
Yikes @remitly There are two ways to interpret this cutesy ad that reveals Nani’s ‘secret ingredient’. Either: 1/The ties that bind us go beyond mere food, it’s the deep sense of belonging to a loving family. Or else 2/Your nan’s gone all Sweeny Todd and started baking her body parts into her bread. Joke aside,
Well this is an awks mistake @interflora We don’t say “line” here, we say “queue”, so unless you are literally just targeting tourists, most Londoners will be really confused by this advert. If you don’t have boots on the ground in your target market, check your strap lines with a native speaker.
