Kudos to @recycleelectric on extracting maximum fun from a creative’s worst nightmare. “Hello we’d like a really cool, eye-catching campaign please.” “Sure, what’s the product – fun new app? Cheeky new TV comedy?” “Er actually we want to encourage people to recycle a range of electrical products. If possible, we’d like our copy to include […]
Recycle your electricals Read More »
A decent effort from @lebara who are keen to defend their re-use of last year’s advert – perhaps they read my report on GandyGate™? Nope, turns out it’s just a clever way of linking back to their USP of zero changes to pricing. Well-balanced, to-the-point, but I’m docking a point for that weedy script font
Everything about this @citystgeorges ad is awful. A completely pointless headline that promotes weak wordplay over any sort of meaning. Beneath that we have ‘big news’ in tiny print. And, either side, something inserted by Clippy back in 1995. Apparently, two universities have merged. Even after reading this three times, I’m still at a total
Please award the keys to the City of London to the author of this pun at @tepe I mean, there’s really no point in continuing your career after an invention such as this, your life’s work is essentially done. I can only hope the creative responsible was suitably rewarded, ideally with some sort of trophy,
This all feels a bit “wacky by committee” to be honest, but even if it’s not dazzling me personally, it’s hard to fault as a solid product ad from @monday Big product screenshot: tick. Clear value and strapline: tick. Brandmark: tick. Purple llama: sigh. Awarding the requisite 4 stars but I can’t imagine any creative
Christ, where’s my car gone?! Don’t worry, it’s not magic, apparently it’s @motorway . Colourful, eye-catching, perhaps a little baffling. But I admire its single-minded focus on a single value proposition here, which seems to be the speed of transaction offered by the marketplace. So fast, in fact, you don’t have time to change out
Ano ito? Interesting idea from @nala to engage with potential customers in their own language, in this case Filipino. That said, I’m on the fence over exactly whether this makes it stand out more to English speakers or Filipino speakers? I’d love to see the data if it exists. Anybody speak Filipino? I have a
“Rake me up before you go-go”? who doesn’t love a good pun-down. A new batch of these excellent @taskrabbit ads is welcome news for jaded commuters everywhere. I love the full commitment to the joke here, maxing out the typeface and literally putting the gag front and centre, reinforced by an engaging visual that showcases
Oh you kerrazy gang @oatly ! But it’s a tough sell convincing me that “normal” people prefer your product when every single one of this line-up screams ‘wacky marketing executive’. From left-to-right: Jason (SEO team) with his sketchy qualifications and charity shop suit to distract from his low self-esteem and bad teeth. Amir (finance, visible
Nice relatable ad from @ikea for a place to stash your cycling gear while also saving your marriage. I’d quite like to see a bunch of alternative versions too: can you sell me a nice bedside Malm to discreetly store mum’s “hand-held massage guns”? Can you flog my pale-faced neighbour an ash-veneer ottoman to stash
