I’m baffled by @Dyson’s timing with this slick-looking ad. Visible brandmark, affluent target customer in-vision, enjoying his new cooling-fan-gizmo thing. But launching it now? As London’s first winter weather hits and we all reach for the Thermos flasks and sweaters? This requires significantly more effort for viewers to join the dots and recognise the value. Oh, and calling it ‘mini’ is a stretch. Don’t think we can’t all spot the extra 7 inches hiding inside that bloke’s big hand. It’s massive.
Follow tubeadcritic to get new reviews in your social feed