Tepe

Please award the keys to the City of London to the author of this pun at @tepe

I mean, there’s really no point in continuing your career after an invention such as this, your life’s work is essentially done. I can only hope the creative responsible was suitably rewarded, ideally with some sort of trophy, gold-plated badge and unlimited Nando’s.

This is a rare example of an appropriate use of humour that works on every required level; it’s not lazy, it leans into the product purpose and it relates to the media. The strap line reinforces the point, the small print and photo provide more context and there’s even a Call To Action thrown in for good measure.

I’m not sure we really need to know it’s made in Sweden, but grattis on that too.