Randox Health

I think this might be the worst advert I’ve ever seen. It’s so monstrously bad that it was all I could do to not physically shred it on sight. My working theory is that the lead creative was pissed after the Christmas party so the intern had to knock it up. But then the intern got pissed at the bottomless brunch so the caretaker had to knock it up. The caretaker did a reasonable job, contrary to expectations. But then the caretaker tipped bleach over the laptop, so all his designs were destroyed and the boss’s 7 year old daughter had to do it in ten minutes on her 2014 Android flip-phone. This is the only plausible explanation why an advert this monstrously awful has made it into print. Is it a joke? Is it a parody? I suppose the copy is succinct. But the value prop is unclear, there’s no call to action, there’s weird non-sequiturs everywhere so I’ve no idea what it’s for. And the design is like something from a fever dream. Padding is off, font size is off, there’s a weird picture with weird hyphenation. And, as its crowning glory, we get a large lady posing at us with the word ‘To’ emblazoned in 80 point font over her crotch. A bewildering, sub-amateur effort from @RandoxHealth. ★☆☆☆☆