“Confusing” and “cheap” is what I’m getting from this advert and I assume that’s not what @zohocrm intended. What’s that woman doing with the massive chess piece? Is she moving it, or leaning on it for support while she gets her breath back? How did she end up here, are Zoho running their own Squid Games? If she loses her fight with the giant Queen she gets bludgeoned to death by a razor-bladed pawn. The style is a personal preference, so I’ll overlook the fact that this feels like one of those cheap ads for a middling university where everyone had a go. The product name is nice and clear. But the strapline, “Value in every move”, isn’t a compelling or obvious reason to buy a CRM. I’d consider a CRM that promised speed or cost-savings or really just made me a shit-ton more money. But asking us to absorb a more strategic value prop here doesn’t work for me. ★☆☆☆☆
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Completely agree! Shocking advert… 😂