All creativity died when this ad from @laundryheap was published.
Let’s talk about puns. If you want to see a brilliant tube-related pun that works on an advert, check out this great ad from Tepe that I covered last year. They took a common phrase (‘Mind the gap’) and changed it to relate to their product (‘Find the gap’) – keeping it similar enough to the original that you could celebrate the mental leap.
This is like somebody has tried to do the same, but literally lost the will to live halfway through the brainstorming process. “Next stop: laundry done” – said NOBODY EVER. “Fuck it, it’s 5pm, just hand it in and let’s go Chad’s leaving do, I heard there’s free shots.”
It’s not that hard. Worked example: your product is a ‘To Do List’ App. You could probably get away with “Next stop: more done.” [Morden]. Get it? OK, it’s still bad, but it took me ten seconds and I am NO LONGER PAID TO DO THIS FOR A LIVING.
You further disgraced yourselves with a stock picture of a gurning woman that leans the wrong way into the gender debate around who does the washing.
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