A masterclass in narrowly targeting your advert from web analytics firm @PostHog. The use of a phrase that only total coding nerds like me will understand ensures that readers feel seen and receptive to the ‘free’ offer of analytics. Bold font, legible at a distance and clear branding. Nice work. By the way, for those 3% of users who exceed the free tier it’s actually quite expensive, but shhhhh look at the pretty newspaper and sign up over here.
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