Oatly

Oh you kerrazy gang @oatly ! But it’s a tough sell convincing me that “normal” people prefer your product when every single one of this line-up screams ‘wacky marketing executive’.

From left-to-right: Jason (SEO team) with his sketchy qualifications and charity shop suit to distract from his low self-esteem and bad teeth. Amir (finance, visible vest) who leans over your desk to pose indecipherable questions and share crippling halitosis. Dave “orange trousers” Smith (creative) who invited you back to his ‘crash pad’ after the staff party which turned out to be a box room above a kebab shop that reeked of guitars and sorrow. And Becky “LOOK AT ME” Barnes, killing it with those flip-flops on her head and her internship in the fictitious job that daddy’s money created.

Fun, interesting and a masterclass in putting the product at the centre of everything, even if it’s surrounded by people who are inherently punchable.

PS: I do actually prefer Oatly in my coffee too, I just choose not to dress like a twat.