What’s the ‘best’ phone network in London? Well, there’s ten pubs in Soho that sell the ‘best’ pies, ten cafes that do the ‘best’ fish and chips and if you shutter your ears to the sound of the microwaves pinging you might even believe it. If Tina Turner can be the ‘best’ without having to file a mathematical proof, so can @vodafone
A good advert doesn’t have to be universally true, just convincing. And there’s a lot to like here. Clear strap line and an eye-catching photo that combines a nice visual gimmick with the brandmark. Definitely the ‘best’ advert in the carriage.
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