Whoa, am I in the tube station or the Tate Modern? Going high concept is always a big risk. Is this an engaging triumphant story that will raise brand awareness? Or a bunch of cryptic shite that people won’t bother to read. I have to admit that I’m not the target audience here so I neither know nor care what “GF solution” is. Grape Fluid? Gammy Feet? Let’s hope for the sake of The Ordinary that some people can make sense of this.
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I think GF is a reference to the infamous Gluten Ghost who has been set free from so many products.
Ray
Ah! Mystery solved. I’m off to down a bottle of the stuff.