Kudos to @recycleelectric on extracting maximum fun from a creative’s worst nightmare.
“Hello we’d like a really cool, eye-catching campaign please.”
“Sure, what’s the product – fun new app? Cheeky new TV comedy?”
“Er actually we want to encourage people to recycle a range of electrical products. If possible, we’d like our copy to include the words ‘cable’, ‘plug’ and ‘battery’. What do you reckon? Hello? Is there anybody there?
Given enough leaway, a great creative can bring fun and engagement to pretty much any subject matter, as is ably demonstrated here.
Wait did I just write that? Maybe it’s pink HypnoCat talking.
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