Christ, where’s my fucking car?! Don’t worry, it’s not magic, apparently it’s @motorway .
Colourful, eye-catching, perhaps a little baffling. But I admire its single-minded focus on a single value proposition here, which seems to be the speed of transaction offered by the marketplace. So fast, in fact, you don’t have time to change out of your purple onesie.
Perhaps it’s lacking a call to action, and perhaps framing the strap line as a mobile notification takes away in legibility what it adds in suggesting ease-of-use.
But a solid attempt at doing something different from @motorway
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