Nice relatable ad from @ikea for a place to stash your cycling gear while also saving your marriage. I’d quite like to see a bunch of alternative versions too: can you sell me a nice bedside Malm to discreetly store mum’s “hand-held massage guns”? Can you flog my pale-faced neighbour an ash-veneer ottoman to stash those dead bodies?
Gentle, relatable fun, with a visual demonstration of the product value baked into the joke, and good brand visibility. Shame you’ll have to pronounce something like Bjurgêynen-stöölenwjfler to actually order one.
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