Ominous sense of doom from @boots here. Maybe I’ve been watching too many horror movies but normally when a character says “another X won’t hurt”, it’s only a matter of time before X has led to a horrific accident. In this case I reckon that old fella’s heading for an aneurism at the bottom of the learner’s pool.
Sinister copy aside, this is sadly a reasonably poor advert all around – the strap line doesn’t pull you in, the product shot is tiny and 75% of the space is taken up by a photo of some old bloke’s back. The Boots logo is also, quite brilliantly, wedged into his armpit. Another edit won’t hurt.
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Inevitable that the spotty back syndrome will lead to failure to breathe at some point on the lap.
Ray
Disgusting what they’ll allow to be published these days