RSPB

Advert with a woman and a murmuration of starlings

‘Help Hope take Flight’! Whoa, this is confusing. Is ‘Hope’ the woman in the picture? Is she actually trying to fly a bird? Somebody stop the mad goose before she does herself an injury!

Ambiguity aside, I’m still unconvinced that a picture of some distant starlings is going to have the donations for @rspbengland pouring in. I get what they’re trying to do and I’m supportive, but a murmuration is more of a ‘smudge’ when distant and static like this, and the copy doesn’t really explain why ‘hope is lost’ and donations are needed. Couldn’t we just revert back to some pics of injured birds or something? Nobody can resist a fluffy chicklet dipped in crude oil.

★★★☆☆

6 thoughts on “RSPB”

  1. When you’re critiquing copywriters but yourself using the tautological ‘revert back’?

    2 stars

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