How do you advertise without a product to sell? That’s the challenge facing @hubbubUK who don’t want to sell you a specific non-dairy milk, just the general sort of concept of non-dairy milk.
And it’s well-executed, avoiding the usual pitfalls of a conceptual ad, featuring clear visual and emotional perks of a delicious creamy drink yet remaining steadfastly neutral on supplier. That said, I did initially think this was an advert for a milk called “Ooooooh!” so if you’re quick, there’s a gap to rush some pink cartons to market and get yourself a free ad campaign.
I’m docking points because of that weak, fuzzy “Hubbub” logo at the bottom – yes it’s not essential here but you chose to include it and it’s illegible beyond arms length.
Follow tubeadcritic to get new reviews in your social feed