Well Helloo There Confusing Pun Advert! Did you know that “Business” is one of the most misspelled words in the English language? Apparently neither do @ConstantContact. Or maybe they do and they somehow thought that this joke would still make sense. The outcome is a dyslexic’s worst nightmare: it could sound out in their head as “More busyness, less business” (c’mon slackers! let’s all look busy but do nothing) or possibly “More business, less business” (a philosophical point on the ebbs and flows of consumer demand) or “More busyness, less busyness” (even I can’t fathom this one) Or, there’s a 25% chance that it correctly lands as “More business, less busyness” in which case, you win the prize, take a bow then hop into the sales funnel. Basically, this advert has the potential to become a migraine-inducing word soup. At least there’s a clear, obvious strapline and good imagery, so it ain’t all bad. ★★★☆☆
Constant Contact
